Please read:
Theodor Adorno and Max Horkheimer. ‘The Culture Industry: Enlightenment as Mass Deception.’
Walter Benjamin. ‘The Work of Art in the Age of Mechanical Reproduction.”
As you read these articles, note the attitude the authors have towards the masses and mass pleasure.
Also see the WikiBooks entry, Communication Theory/The Frankfurt School:
Since Adorno made sweeping generalizations about the impact of the culture industry, and since he did not systematically explore how the culture industry operated, it has been generally easy for some to dismiss the idea of a culture industry. It is nonetheless the case that motion pictures are still made by large companies and that their movies largely rely on formulaic plots. It is also the case that radio is increasingly controlled by a small number of companies, which tend to impose restrictions on how stations operate. As a broadcast medium, television is very much related to both radio and film, and shares with them qualities that situation it in the culture industry. While there is a democratizing aspect to the Internet (in that anyone can create a web site), it happens that the commercial companies operating on the Internet continue to maintain an ideological function. For example, one seldom sees new stories on MSNBC or Yahoo that would question the prerogatives of corporate America. A reexamination of the idea of the culture industry may be necessary in order to theorize on how mass communication media propagate dominant ideologies.”
and Douglas Kellner’s article, ‘The Frankfurt School,”
Of course, media culture was never as massified and homogeneous as in the Frankfurt school model and one could argue that the model was flawed even during its time of origin and influence and that other models were preferable, such as those of Walter Benjamin, Siegfried Kracauer, Ernst Bloch, and others of the Weimar generation and, later, British cultural studies. Yet the original Frankfurt school model of the culture industry did articulate the important social roles of media culture during a specific regime of capital and provided a model, still of use, of a highly commercial and technologically advanced culture that serves the needs of dominant corporate interests, plays a major role in ideological reproduction, and in enculturating individuals into the dominant system of needs, thought, and behavior.”
And Kellner on the key differnce between the structure of corporate media (the culture industry) and the Internet:
“While the form of technological-mediated interaction is always structured, limited, coded, and predetermined, especially in interaction with big media corporations, new computer technology allows for creation of alternative cultural spaces that can attack and subvert the established culture. In this new cultural space, one can express views previously excluded from mainstream media and so the new cultural forums have many more voices and individuals participating than during the era of Big Mainstream Media in which giant corporations controlled both the form and content of what could be spoken and shown. Cyberdemocracy and technopolitics is too recent a phenomenon to adequately appraise its possibilities, limitations, and effects, but it provides the possibilitity of the sort of subversive politics and the use of the tools of the spectacle against the capitalist spectacle” (from ‘Debord and the Postmodern Turn: New Stages of the Spectacle, by Steven Best and Kellner).
and this from the Wikipedia entry on T.W. Adorno:
Adorno saw the culture industry as an arena in which critical tendencies or potentialities were eliminated. He argued that the culture industry, which produced and circulated cultural commodities through the mass media, manipulated the population. Popular culture was identified as a reason why people become passive; the easy pleasures available through consumption of popular culture made people docile and content, no matter how terrible their economic circumstances. The differences among cultural goods make them appear different, but they are in fact just variations on the same theme. He wrote that “the same thing is offered to everybody by the standardised production of consumption goods” but this is concealed under “the manipulation of taste and the official culture’s pretense of individualism”. [10] Adorno conceptualised this phenomenon as pseudo-individualization and the always-the-same. He saw this mass-produced culture as a danger to the more difficult high arts. Culture industries cultivate false needs; that is, needs created and satisfied by capitalism. True needs, in contrast, are freedom, creativity, and genuine happiness. But the subtle dialectician was also able to say that the problem with capitalism was that it blurred the line between false and true needs altogether.
The work of Adorno and Horkheimer heavily influenced intellectual discourse on popular culture and scholarly popular culture studies. At the time Adorno began writing, there was a tremendous unease among many intellectuals as to the results of mass culture and mass production on the character of individuals within a nation. By exploring the mechanisms for the creation of mass culture, Adorno presented a framework which gave specific terms to what had been a more general concern.”
Also see the Wikipedia entry on the culture industry.